Convincing people to turn their life savings over to a D.J.

Why do financial planning ads have to be boring? They don’t.

With this campaign, we took a pro DJ named Azmyth, gave him one hell of a makeover, and in the process, made a very salient point about the need to be careful who you trust your money with.

The campaign was an Effies Finalist, with huge results and a very happy client.