Inciting a revolution for play.
Today We Play!
Over past decades, kids have gotten less and less time to just be kids, to play.
So, we thought kids themselves should fight back and start a movement for more play, with the rallying cry “Today We Play!” Because while there’s nothing wrong with kids learning more at earlier ages, there’s something very wrong about them playing less.
The Naughty List is Not an Option
Later in 2018, with bankruptcy looming, Toys’R’Us needed a big holiday season to possibly pull out of their financial downward spiral.
While this campaign wasn’t enough to save them from bankruptcy, it did help spark one of their best holiday sales years ever.